How Do You Measure the Effectiveness of Your Content Map?
To measure the effectiveness of your content map, you can track various key performance indicators (KPIs) such as:
- Open Rates: The percentage of recipients who open your email. - Click-Through Rates (CTR): The percentage of recipients who click on links within your email. - Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase or filling out a form. - Bounce Rates: The percentage of emails that could not be delivered to the recipient's inbox. - Unsubscribe Rates: The percentage of recipients who opt out of your email list.