How to Segment Your Email List Based on User Interests?
Segmentation is the process of dividing your email list into smaller groups based on specific criteria. Here’s how you can segment your list based on user interests:
Demographic Segmentation: Group users by age, gender, location, etc. Behavioral Segmentation: Segment based on past behavior, such as purchase history or email engagement. Interest-Based Segmentation: Use data from surveys, polls, and analytics to create interest groups. Lifecycle Stage: Categorize users based on where they are in the customer journey.