How Can You Measure Brand Authority in Email Marketing?
Measuring brand authority can be challenging but not impossible. Key metrics to track include:
Open Rates: Higher open rates indicate that recipients recognize and trust your brand. Click-Through Rates (CTR): A higher CTR suggests that your audience finds your content valuable and relevant. Engagement Rates: Metrics such as replies, forwards, and social shares can indicate strong brand authority. Conversion Rates: Successful conversions are a clear sign of trust and authority. Subscriber Growth: A growing subscriber list often reflects increasing brand authority.