How Do You Measure the Success of a Re-engagement Campaign?
To evaluate the effectiveness of your re-engagement campaign, monitor these key metrics: - Open rates: Measure the percentage of recipients who open your re-engagement emails. - Click-through rates: Track the number of subscribers who click on links within your emails. - Conversion rates: Assess how many subscribers take the desired action, such as making a purchase or filling out a survey. - Unsubscribe rates: Monitor how many recipients choose to opt-out after receiving your re-engagement emails. - Re-engagement rate: The percentage of previously inactive subscribers who become active again.