What Are the Best Practices for Re-engagement Campaigns?
To maximize the effectiveness of your re-engagement campaigns, consider these best practices: - Segment your list: Group inactive subscribers based on their inactivity period, behavior, and preferences for more targeted campaigns. - Test and optimize: Continuously A/B test different elements of your emails, such as subject lines, content, and CTAs, to determine what works best. - Maintain a clean list: Regularly remove subscribers who do not re-engage, to keep your email list healthy and engaged. - Follow-up: Send multiple emails in a sequence rather than a one-off email, to increase the chances of re-engagement. - Respect preferences: Allow subscribers to update their preferences, so you can send more relevant content in the future.