How Do You Measure the Success of an Email Campaign?
To determine the success of an email campaign, you need to track and analyze specific key performance indicators (KPIs). Important KPIs include:
- Open Rate: The percentage of recipients who open your email. - Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. - Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. - Bounce Rate: The percentage of emails that could not be delivered. - Unsubscribe Rate: The percentage of recipients who opt-out of your email list.
Analyzing these metrics helps you understand the effectiveness of your campaigns and identify areas for improvement.