What Are the Essential Skills for Email Marketing?
To excel in email marketing, you must possess a blend of creative, analytical, and technical skills. Key skills include:
- Copywriting: Crafting engaging, clear, and action-oriented content. - Design and HTML/CSS: Basic knowledge of HTML and CSS to customize email templates. - Data Analysis: Interpreting metrics to optimize campaigns. - List Management: Segmenting and managing email lists. - Automation: Setting up and managing automated email workflows.