How Do You Measure the Success of an Email Infrastructure?
The success of an email infrastructure is measured through various metrics and KPIs:
Delivery Rate: The percentage of emails that are successfully delivered to the recipients' inbox. Open Rate: The ratio of opened emails to the total delivered emails. Click-Through Rate (CTR): The percentage of recipients who clicked on links within the email. Conversion Rate: The percentage of recipients who took a desired action, such as making a purchase.