How Do You Measure the Success of Instagram Posts in Email Campaigns?
To measure the success of integrating Instagram posts in your email campaigns, monitor key performance indicators (KPIs) such as: - Open Rates: Check if emails featuring Instagram content have higher open rates. - Click-Through Rates (CTR): Measure the number of clicks on embedded Instagram posts or related CTAs. - Engagement Rates: Analyze likes, comments, and shares on the Instagram posts featured in your emails. - Conversion Rates: Track any increase in conversions, such as website visits or product purchases, resulting from the email campaign.