How Do You Measure the Success of Your Email Marketing Materials?
Measuring the success of your email marketing efforts involves tracking various key performance indicators (KPIs). Some important metrics include:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. Bounce Rate: The percentage of emails that could not be delivered. Unsubscribe Rate: The percentage of recipients who opt out of your email list.