Optimizing images is crucial for ensuring fast loading times and improving user experience. Consider the following tips:
1. File Size: Compress images to reduce their file size. Tools like TinyPNG can help without compromising quality. 2. File Format: Use JPEG for photographs and PNG for images with transparent backgrounds or text. 3. Dimensions: Resize images to fit within your email template. Oversized images can slow down loading times. 4. Alt Text: Always include descriptive alt text to improve accessibility and provide context if the image doesnât load.