What Are Some Best Practices for Using Images in Email Marketing?
To maximize the effectiveness of images in your email marketing campaigns, follow these best practices:
1. Relevance: Ensure images are relevant to the content and message of the email. 2. Quality: Use high-quality images to create a professional appearance. 3. Balance: Strike a balance between text and images to avoid overwhelming the reader. 4. Calls to Action (CTAs): Use images to highlight CTAs and guide readers towards desired actions. 5. Responsive Design: Ensure images are responsive and look good on all devices.