How Do You Optimize Subject Lines for Better Open Rates?
The subject line is the first thing recipients see, so it must be compelling. Keep it short and to the point, ideally under 50 characters. Use action-oriented language and create a sense of urgency or curiosity. Personalize the subject line with the recipient's name or other relevant information. Avoid using spammy words and excessive punctuation, which can trigger spam filters. A/B testing different subject lines can also provide valuable insights into what resonates best with your audience.