How to Implement Heatmap Visualization in Email Marketing?
Implementing heatmap visualization requires using specialized tools and software. Some popular options include:
Crazy Egg: Provides click maps, scroll maps, and more for detailed insights. Hotjar: Offers comprehensive heatmap analysis along with session recordings. Litmus: Specifically tailored for email marketing, offering a range of testing and analytical tools.
These tools integrate with your email service provider (ESP) and gather data from your campaigns, presenting it in an easy-to-understand heatmap format.