A well-structured role playing exercise involves several key steps:
Define the scenario: Choose a specific situation or challenge that your team frequently encounters. Assign roles: Determine who will play the marketer and who will act as the customer. Set objectives: Clearly outline what you aim to achieve through the exercise. Conduct the exercise: Engage in the role playing activity, ensuring all participants are actively involved. Debrief: Discuss what went well, what didnât, and how to improve in real-world scenarios.