Testing is one of the most critical phases of migration. Here’s how to do it effectively:
Data Integrity: Verify that all your contact lists, segments, and other data have been imported correctly. Deliverability: Conduct deliverability tests to ensure that your emails are reaching the inbox and not getting flagged as spam. Functionality: Test all the features of the new platform, such as automation workflows, A/B testing, and reporting. User Experience: Ensure that your team finds the new platform easy to use and that it improves their productivity.