Several types of shared documents are commonly used in email marketing:
Editorial Calendars: These are often shared as spreadsheets or online calendars to plan and track the content that will be sent out in future email campaigns. Templates: Email templates that include design and content guidelines can be shared to ensure consistency across different campaigns. Analytics Reports: Shared reports that summarize the performance metrics of email campaigns can help teams analyze what works and what doesn’t. Strategy Documents: Marketing plans and strategy documents can be shared to align the team on goals, target audience, and key messages.