How Do You Use Audience Insights to Improve Email Marketing?
Audience insights can be used in several ways to enhance your email marketing strategy:
Segmentation: Divide your audience into smaller groups based on specific criteria to send more targeted emails. Personalization: Use the data to craft personalized subject lines and content that speak directly to individual subscribers. Timing: Determine the best times to send emails based on when your audience is most likely to engage. Content strategy: Develop content that aligns with the interests and needs of your audience, increasing relevance and engagement.