Google Groups can be a valuable tool in email marketing for several reasons:
Targeted Communication: You can create groups based on specific customer segments or interests, making it easier to send targeted messages. Community Building: Google Groups can help foster a sense of community among your subscribers, encouraging engagement and loyalty. Feedback and Support: Groups can be used to gather feedback and provide customer support, enhancing the overall customer experience. Collaboration: Teams within a company can use Google Groups to coordinate marketing strategies and share resources.