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How Does a CMO Measure the Success of Email Marketing Campaigns?

Measuring the success of email marketing campaigns is critical for continuous improvement. CMOs typically use key performance indicators (KPIs) such as:
Open Rates: The percentage of recipients who open the email.
Click-Through Rates (CTR): The percentage of recipients who click on links within the email.
Conversion Rates: The percentage of recipients who complete the desired action, such as making a purchase.
Bounce Rates: The percentage of emails that were not delivered to the recipient's inbox.
Unsubscribe Rates: The percentage of recipients who opt-out from future emails.

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