What are Common Mistakes to Avoid in Mobile Email Optimization?
Even with the best intentions, there are common mistakes that can hinder your mobile email optimization efforts:
Ignoring Alt Text: Always include alt text for images. If images do not load, the alt text will provide context. Too Much Text: Avoid long paragraphs. Break content into short, digestible chunks. Small Links and Buttons: Ensure links and buttons are large enough to be tapped easily. Not Testing: Skipping the testing phase can lead to poor user experiences on different devices.