Using a CMS in email marketing offers several benefits, including:
Efficiency: A CMS allows for the quick creation and modification of email templates, saving time and effort. Consistency: Ensures that all emails adhere to brand guidelines and maintain a uniform appearance. Personalization: Enables easy integration of personalized elements, such as customer names and preferences, improving engagement rates. Analytics: Many CMS platforms offer built-in analytics tools to track the performance of email campaigns.