What Features Should You Look for in a CMS for Email Marketing?
When selecting a CMS for email marketing, consider the following features:
User-Friendly Interface: The CMS should be easy to navigate, even for those with limited technical skills. Template Library: Access to a variety of customizable email templates can significantly speed up the design process. Integration: The CMS should seamlessly integrate with your existing tools, such as CRM systems and social media platforms. Automation: Features like automatic scheduling and triggered emails can enhance the efficiency of your campaigns. Compliance: Ensure the CMS helps you stay compliant with regulations like GDPR and CAN-SPAM.