How Does a Content Strategist Develop an Email Marketing Strategy?
Developing an email marketing strategy involves several steps:
1. Audience Research: Identifying and understanding the target audience. 2. Goal Setting: Defining clear objectives for the email campaigns. 3. Content Planning: Creating a content calendar that outlines the topics, themes, and frequency of emails. 4. Content Creation: Writing, designing, and producing the actual email content. 5. Testing and Optimization: Using A/B testing to refine content and improve performance based on metrics and feedback.