A proficient content strategist should possess a blend of creative and analytical skills. Key skills include:
1. Copywriting: Crafting compelling and engaging email content. 2. Analytical Skills: Understanding and interpreting data to optimize email performance. 3. SEO Knowledge: Ensuring content is optimized for search engines. 4. Project Management: Coordinating with various teams to ensure timely delivery of email campaigns. 5. A/B Testing: Conducting experiments to determine the most effective email content.