How Does a Dedicated Server Improve Email Deliverability?
Deliverability is critical in email marketing. A dedicated server can improve email deliverability in several ways:
Dedicated IP Address: Your IP address won’t be affected by other users’ activities, which helps in maintaining a good sender reputation. Custom Authentication: Implementing custom authentication methods like SPF, DKIM, and DMARC becomes easier, which helps in preventing your emails from being marked as spam. Monitoring: You can continuously monitor the server for any issues that could affect deliverability, such as blacklisting or server downtime.