A journey builder typically works by following these steps:
Define Objectives: Establish what you want to achieve with your campaign, such as increasing sales, improving customer retention, or generating leads. Map Customer Journeys: Create a visual representation of the customer journey, outlining each touchpoint and decision point. Set Triggers: Determine what actions or behaviors will trigger specific emails or sequences, such as a purchase, email open, or link click. Create Content: Develop tailored email content that aligns with each stage of the journey. Automation Rules: Establish rules for automation, such as timing, frequency, and conditions for sending emails. Monitor and Optimize: Continuously track the performance of your campaigns and make necessary adjustments to improve results.