In the context of email marketing, the lack of HTTPS can have several detrimental effects:
Trust and Credibility: Users are becoming increasingly savvy about online security. When they see a website without HTTPS, they may question its credibility and be hesitant to engage with it. Deliverability Issues: Email clients and ISPs (Internet Service Providers) may flag emails containing links to non-HTTPS websites as suspicious, which can negatively impact your email deliverability rates. SEO Rankings: Search engines like Google use HTTPS as a ranking signal. Websites without HTTPS could suffer in search engine rankings, leading to decreased visibility and traffic.