Landing pages are critical components of email marketing campaigns. They are where users are directed to after clicking on a link in your email. If these landing pages lack HTTPS, it can lead to:
High Bounce Rates: Users who see a "Not Secure" warning are more likely to leave the page immediately. Lower Conversion Rates: A lack of trust can deter users from completing forms or making purchases. Negative Brand Perception: Users may associate the lack of security with your brand, impacting your reputation negatively.