How Does a Project Manager Ensure Compliance in Email Campaigns?
Compliance is crucial in email marketing to avoid legal issues and maintain customer trust. A Project Manager ensures compliance by:
Keeping updated with regulations like GDPR, CAN-SPAM Act, and other local laws. Implementing opt-in and opt-out mechanisms to respect subscriber preferences. Ensuring that all emails have clear and accurate sender information. Providing easy-to-use unsubscribe options in every email. Regularly auditing email lists to remove invalid or unengaged subscribers.