How Do Project Managers Measure the Success of Email Campaigns?
Measuring the success of email campaigns involves tracking various key performance indicators (KPIs). Commonly monitored KPIs include:
Open Rate: The percentage of recipients who open the email. Click-Through Rate (CTR): The percentage of recipients who click on a link within the email. Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. Bounce Rate: The percentage of emails that fail to deliver to the recipient's inbox. Unsubscribe Rate: The percentage of recipients who opt-out of future emails.
Project Managers use these metrics to evaluate the effectiveness of their campaigns and make data-driven decisions for future initiatives.