AEM offers several features that enhance email marketing efforts. These include:
Content Personalization: AEM allows marketers to create personalized email content based on user behavior and preferences, enhancing engagement. Integration: Seamlessly integrates with other Adobe tools like Adobe Campaign, enabling streamlined multichannel marketing strategies. Asset Management: Efficiently manage and reuse digital assets such as images, videos, and documents across different email campaigns. Template Management: Create and manage reusable email templates, ensuring consistency and saving time in campaign creation. Analytics: Gain insights into email campaign performance with integrated analytics tools, allowing for data-driven decisions.