What are some best practices for using AEM in email marketing?
To maximize the benefits of AEM in email marketing, consider the following best practices:
Segment Your Audience: Use data to segment your audience effectively, ensuring that your emails are relevant and personalized. Leverage Templates: Utilize AEM's templating capabilities to maintain consistency and brand integrity across all email communications. Test and Optimize: Continuously test different elements of your email campaigns (e.g., subject lines, content, images) and use AEM's analytics to optimize performance. Ensure Mobile Compatibility: Design emails that are responsive and look good on all devices, as a significant portion of emails are opened on mobile devices. Monitor Compliance: Regularly review your email marketing practices to ensure they comply with relevant regulations and best practices.