Ensuring high email deliverability is critical for the success of Airbnb's email campaigns. The company follows best practices, such as maintaining a clean email list, using double opt-in, and adhering to anti-spam regulations. Additionally, Airbnb frequently monitors its sender reputation and employs email authentication techniques, such as SPF and DKIM, to ensure that their emails reach the recipients' inboxes.
By leveraging these strategies and best practices, Airbnb has created an effective email marketing program that not only engages its audience but also drives significant business results.