aws ses

How Does Amazon SES Ensure Deliverability?

Amazon SES employs several mechanisms to ensure high email deliverability:
Reputation Dashboard: Monitor your sender reputation and take corrective actions if needed.
Feedback Loops: Receive notifications about bounce and complaint events to improve your email list quality.
DKIM and SPF: Use Domain Keys Identified Mail (DKIM) and Sender Policy Framework (SPF) to authenticate your emails, reducing the chances of them being marked as spam.
Dedicated IP Addresses: Optionally use dedicated IP addresses to control your sending reputation.

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