Amazon SES employs several mechanisms to ensure high email deliverability:
Reputation Dashboard: Monitor your sender reputation and take corrective actions if needed. Feedback Loops: Receive notifications about bounce and complaint events to improve your email list quality. DKIM and SPF: Use Domain Keys Identified Mail (DKIM) and Sender Policy Framework (SPF) to authenticate your emails, reducing the chances of them being marked as spam. Dedicated IP Addresses: Optionally use dedicated IP addresses to control your sending reputation.