How Does Apple Segment Its Email List for Targeted Campaigns?
Apple segments its email list based on various criteria such as customer demographics, purchase history, and product usage. This allows Apple to send highly targeted emails that are relevant to each customer’s interests and needs. For example, a customer who recently purchased an iPhone might receive emails about iPhone accessories, while a MacBook user might get tips on maximizing their laptop’s performance. This level of segmentation ensures that each email is personalized and valuable to the recipient.