How Does B Corp Certification Affect Email Marketing Campaigns?
Being B Corp certified can directly influence the content and tone of your email marketing campaigns. Here are some ways it can manifest:
Transparency: Emails can highlight the ethical practices and sustainability efforts of the company. Storytelling: Use storytelling to share the companyâs journey towards B Corp certification, including challenges and achievements. Engagement: Encourage subscribers to participate in socially responsible initiatives, such as community projects or environmental causes.