b corp certification

How to Measure the Success of B Corp-related Email Campaigns?

Measuring the impact of B Corp-related email campaigns can be done through several metrics:
Open Rates: Higher open rates indicate interest in the ethical content being shared.
Click-Through Rates (CTR): Track how many recipients are clicking on links related to B Corp initiatives.
Engagement Rates: Measure engagement through social shares, replies, and forwards.
Conversion Rates: Assess how many email recipients take specific actions, such as donating to a cause or purchasing a sustainable product.

Frequently asked queries:

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