How does CAN-SPAM Act compliance impact email design?
Compliance impacts many aspects of your email marketing strategy, including design. Itâs not just about avoiding fines; itâs also about building trust with your recipients. Here are a few design tips to help ensure compliance:
Clear branding: Make sure your emails are recognizable by using consistent branding. This includes your logo, color scheme, and sender name. Easy opt-out: Place the unsubscribe link in a prominent place so users can easily find it. This not only helps with compliance but also improves user trust. Valid address: Always include a valid physical address in your email footer, as required by the CAN-SPAM Act.