To comply with the CAN-SPAM Act, your email marketing must adhere to several key requirements:
Don't use false or misleading header information: Your "From," "To," "Reply-To," and routing informationâincluding the originating domain name and email addressâmust be accurate and identify the person or business who initiated the message. Don't use deceptive subject lines: The subject line must accurately reflect the content of the message. Identify the message as an ad: The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement. Tell recipients where you're located: Your message must include your valid physical postal address. This can be your current street address, a post office box youâve registered with the U.S. Postal Service, or a private mailbox youâve registered with a commercial mail receiving agency established under Postal Service regulations. Tell recipients how to opt-out of receiving future emails from you: Your message must include a clear and conspicuous explanation of how the recipient can opt out of getting email from you in the future. Honor opt-out requests promptly: Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipientâs opt-out request within 10 business days. Monitor what others are doing on your behalf: The law makes clear that even if you hire another company to handle your email marketing, you canât contract away your legal responsibility to comply with the law.