Codecademy leverages email marketing in several ways:
Welcome Emails: New users receive a series of welcome emails that introduce them to the platform, highlight key features, and guide them on how to get the most out of their subscription. Course Recommendations: Based on users' activity and interests, Codecademy sends personalized course recommendations to encourage continued learning. Progress Updates: Regular progress emails help users track their learning journey, keeping them motivated and engaged. Promotional Offers: Special discounts and limited-time offers are communicated through email to drive sales and subscriptions. Content Newsletters: Weekly or monthly newsletters provide users with the latest updates, industry news, and tips to enhance their learning experience.