There are several reasons why marketers might experience loss of control over their email campaigns:
Deliverability Issues: Emails might not reach the intended recipients due to spam filters, blacklisting, or poor sender reputation. Compliance Challenges: Failing to adhere to regulations like GDPR or CAN-SPAM can lead to legal troubles and loss of trust. Technical Glitches: Problems with email service providers (ESPs), automation tools, or tracking systems can disrupt campaigns. Content Mishaps: Errors in email content, like broken links or incorrect information, can damage the effectiveness of a campaign.