When teams collaborate, they can combine their expertise to create more effective campaigns. For instance:
- Consistency: Ensures that the email’s design, tone, and messaging are consistent with other marketing materials. - Relevance: Leverages insights from the sales and customer support teams to make content more relevant to the audience. - Efficiency: Streamlines workflows and reduces the time needed to launch campaigns. - Innovation: Encourages the sharing of creative ideas, leading to more innovative and engaging emails.