How Does Collaborative Marketing Work in Email Marketing?
In email marketing, collaborative marketing can take various forms:
Co-branded Emails: Two brands can create a co-branded email that promotes both businesses. This could be a special offer, a joint event, or a new product launch. Guest Newsletters: One brand might feature in another brand's newsletter. This can include guest articles, special offers, or product recommendations. Email Swaps: Two brands agree to promote each other’s content or products in their respective email newsletters.