collaborative marketing

What are the Key Considerations for Collaborative Email Marketing?

Before diving into collaborative email marketing, consider the following:
Alignment: Ensure that the partnering brand aligns with your brand values, audience, and goals.
Privacy: Be transparent with your audience about data sharing and ensure compliance with data protection regulations like GDPR and CAN-SPAM.
Clear Agreements: Define the scope, responsibilities, and expectations of both parties to avoid misunderstandings.
Performance Metrics: Establish clear KPIs to measure the success of the collaboration.

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