What are the Key Considerations for Collaborative Email Marketing?
Before diving into collaborative email marketing, consider the following:
Alignment: Ensure that the partnering brand aligns with your brand values, audience, and goals. Privacy: Be transparent with your audience about data sharing and ensure compliance with data protection regulations like GDPR and CAN-SPAM. Clear Agreements: Define the scope, responsibilities, and expectations of both parties to avoid misunderstandings. Performance Metrics: Establish clear KPIs to measure the success of the collaboration.