How Does Consumer Behavior Impact Email Marketing?
Changes in consumer behavior can disrupt email marketing strategies. For instance, the increasing use of mobile devices means that emails must now be optimized for smaller screens. Furthermore, consumers are becoming more skeptical of promotional emails and are more likely to unsubscribe if they feel overwhelmed by the volume or irrelevance of the content. Businesses need to focus on creating engaging, relevant, and mobile-friendly content to maintain their audience's interest.