Cross platform tracking typically involves the use of cookies, device fingerprints, and unique identifiers to monitor user activity. Hereâs how it generally works:
1. Cookies: When a user clicks on a link in an email, a cookie is placed on their browser. This cookie tracks the user's activity as they navigate through different websites. 2. Device Fingerprinting: This technique collects information about a user's device (such as screen resolution, browser type, and operating system) to create a unique identifier that can be used to track them across platforms. 3. Unique Identifiers: Email addresses, user IDs, and other unique identifiers can be used to track user activity across different devices and platforms. For example, if a user logs into a website using their email address, their activity on that site can be linked back to their email interactions.