How does data analysis contribute to successful Email Marketing?
Data analysis helps marketers understand what works and what doesn't, allowing them to optimize their campaigns. Key metrics to analyze include:
Open Rates: Indicates how many people are opening your emails. Click-Through Rates (CTR): Shows how many recipients clicked on links within the email. Conversion Rates: Measures how many recipients took the desired action, such as making a purchase or filling out a form. Unsubscribe Rates: Helps identify if your content is resonating with your audience.