attention spans

How to Capture Attention Quickly?

Here are some strategies to capture attention quickly:
Compelling Subject Line: The subject line is the first thing recipients see. It should be intriguing and relevant.
Preheader Text: This is the text that follows the subject line in the inbox preview and can complement the subject line.
Personalization: Using the recipient’s name and tailoring content to their preferences can make the email more engaging.
Strong Opening Sentence: The first sentence should immediately grab attention and entice the reader to continue.

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