How Does Data Minimization Affect Email Campaigns?
Adopting data minimization principles can have a positive impact on your email campaigns:
1. Higher Open Rates: Targeted and relevant emails are more likely to be opened. 2. Better Engagement: Subscribers are more likely to engage with content that is tailored to their interests. 3. Improved Deliverability: Cleaner data can improve your email deliverability rates by reducing bounce rates and spam complaints.